{kbc: promotions // taking travel promotions an extra mile}

Promotions have their place in all great marketing plans.  But the trouble is, without spending heaps on primary research, it’s difficult to track their success.  Sure, you might get 10,000 entries for your competition to win a luxury dream holiday, but what has that really done for your brand?  How many people will actually book to travel with you as a result?

At KBC, we don’t rest on our laurels.  Promotions are a great way to negotiate media space, but our aim will always be to extend the promotion in as many (preferably trackable) ways as we can.  And, of course, to make sure any promotion we recommend truly supports your brand strategy.

The CTC UK team have been working with KBC Public Relations since their appointment to the Alberta account. We have always found them to be professional, enthusiastic, innovative and pro –active in their approach.

Nim Singh, Media and Public Relations Manager: Canadian Tourism Commission