Press Releases, Select Apartments » A Day at the Races – When is a serviced apartment not a hotel?

A Day at the Races – When is a serviced apartment not a hotel?

Published on February 22nd, 2010 in Press Releases, Select Apartments Published by Eugene Roberts

First past the post:  Select Apartments firmly believes that Serviced Apartments can out-distance hotel rooms – particularly when the going is hard.

Horses for Courses:  Hotels are a widely-known and well-understood concept; they are widely available and effectively graded by established star-rating systems.  However even well-bred examples can seem monotonous to seasoned travellers.

By contrast, Serviced Apartments vary considerably from building to building – and even individual apartments tend to have their own unique personality and style.

Hotels are ‘night-by-night’ adapted, easy come, easy go, whereas Serviced Apartments are more personal, and ‘week-by-week’ adapted, with an average stay of 10 to 20 nights.

A typical hotel stay is less than four nights, meaning the ‘pain’ of having an unhappy guest – for whatever reason – is soon over, even if it is beyond the control of the TMC’s management, or even the Hotel’s management. 

A hotel guest has little autonomy and limited personal facilities, but easier access to staff who can provide Guest Services promptly. Serviced apartments can be harder to tame, but with Select Apartments’ hands-on involvement, you’ll reap rewards.

A Serviced Apartment guest gains independence and lifestyle-control and Guest Services are still available, albeit at arms length.

Increase the Odds:  It’s an old saying but ‘don’t bet what you can’t afford to lose’ is highly relevant when TMC’s and Relocation Agents need to pick a winner for their assignee every time.  When you’re a relative novice and there are lots of horses you can back, it pays to consult a specialist who knows the form-book inside out.  That way, you’ll confidently play the racecard knowing you’re on the inside track with the runners and riders.

Meeting Expectations:  In the ‘real world’ problems can occur from time to time, even in well-maintained buildings of all types.  In a large hotel, the guest is agreeably transient and can usually be moved to an identical room whilst the problem is being dealt with.

In a Serviced apartment, any temporary problem or even a benign disturbance needs prompt attention, or it can quickly affect the guest’s ‘semi-settled’ lifestyle to a greater degree.

The Winning Formula:  Good relationships with day-by-day communication are essential to make the right choices and respond to the unexpected.  Select Apartments delivers this vital component.

Availability:  Hotel Management is able to anticipate and manoeuvre to achieve full – or at least viable – occupancy, right up to the day of availability.  Serviced Apartment buildings are smaller, occupancy comes in bigger chunks and it is necessary to provide the option to extend to the incumbent guest.  In order to manage these factors, cancellation policies need to be inclusive and good relationships, with day-by-day communication are essential to get the best from what is an inherently dynamic and uncertain picture.

A Thoroughbred in Action:  Good relationships with effective, regular communication and well-established two-way trust are essential.  Select Apartments broker the right choices and respond quickly to the unexpected.

Make sure you’re a Winner:  Select Apartments has built this level of trust with its Apartment Operators and can consistently deliver this vital component for you.

Comments are closed.